What You Need To Know Before Joining a Multi-Marketing Business
An oft-repeated advice to prospective network marketing leaders is to do their research before joining. Multi-level marketing is unique in that it is built on personal relationships. It has been argued that the business sells not only a product but the seller’s personal brand. It is therefore important that partners build and maintain their name to achieve success in this line of work. The stakes involved in network marketing are such that experts have made a list of its fundamental principles to which prospective joiners should commit.
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It is a business: The industry itself has had its share of controversy. Allegations over it being synonymous to a pyramid scheme or get-rich-quick scam have surfaced. Network marketing is a legitimate business. It builds from how businesses were originally run, with direct sellers offering a product, while middlemen do not exist. To be clear: network marketing is all about selling concrete products. It is warning sign if a company asks their partners not to sell anything but simply recruit.
Niche product?: The products should be tried first. Not only does this give the person an idea of what he is selling but his own patronage makes him more believable. People can generally detect insincerity. It is best to think of network marketing as a form of product referral and endorsement. This is similar to how a person shares a product they genuinely like to their family and friends. The attitude around the sales pitch should be friendly and personal.
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Emphasis on marketing: Network marketing is the correct term but more focus should be placed on the term "marketing" rather than networking. The primary purpose of the business is to market a product, subsequently selling it. The secondary purpose of network marketing is to establish a group of representatives to form a team to expand sales. This is a fine but clear distinction that needs to be understood.
Another advice is to ask someone who is already in the business. The personal experience combined with research will aid better decision-making.
Leslie Hocker is known in the industry as a respected and successful network marketing veteran. Learn more when you like this Facebook page.
